|Posted by Billoomi Fashion India on October 13, 2019 at 7:45 PM||comments (0)|
This is well proven fact that the role of your private label clothing manufacturer is very crucial in the journey of your clothing line. The manufacturer whom you choose to partner can either make or break your new business.
Finding the right clothing manufacturer is very easy. But retaining them for years, is very difficult. In the quest of comparatively lower cost or sometime small stiff you go through the same process again and again. You have to :
- Explore the internet for finding right clothing manufacturing partners for your private label
- Or possibly ask your peers for recommendations
- Interview potential manufacturer to make sure that their production practices match your high quality product and ethical standards
- Make sure that your clothing manufacturer can meet your high and low batch production order
- Negotiate the terms and pricing
You can see how hectic it is! Hence we always recommend to maintain your relations with your clothing manufacturer. We're giving you 06 proven tips which will help you to get best output from your clothing manufacturer.
- BE CLEAR ABOUT YOUR ORDER QUANTITY : Production quantity is needed for two things - one that it will help to work out the costing and second that it helps manufacturer to understand the possible future business volume. Quite often, clothing labels do not disclose the quantity or give a random (higher number) quantity. Manufacturing company calculate the price on higher volume but when it comes to place the actual order, the quantity goes lower. This creates lot of problem. At one hand, as label owner you possibly expecting same price of your lower quantity what was actually worked on higher quantity.
We strongly recommend to be clear about your order quantity right at the beginning instead of fighting later with your manufacturer. Be honest and do not hesitate in case your order quantity is small. If that is a https://www.billoomifashion.com/small-batch-clothing-manufac" target="_blank">small batch clothing manufacturer, they will be glad to take your order and if they're not accepting low MOQ order quantity then at the time of actual order placement you will loose your time and temperament only. Hence be honest with your order quantity always.
There are the possibility that you're not sure about your order quantity at the beginning. In this case ask your manufacturer about their minimums and take the price accordingly.
- BE SPECIFIC WHAT YOU WANT : There is a quote of Billoomi Fashion a custom clothing manufacturer from India - "If you're 100% sure what you want, then we're 200% sure that we can manufacture this for you." You're the owner of your clothing label. You must know the basics before you start looking a https://www.billoomifashion.com/private-label-clothing" target="_blank">private label apparel manufacturer for your label. Basics such as - how many styles you want, how many size in each style you want, the color you wish to go for for each style, the fabric you're willing and all those details which are important. More specific you're; more you will get out of your private label apparel manufacturer.
Develop an understanding about the manufacturing process and what it takes to have a first sample created. If you're not well experienced, then discuss about all this with your manufacturer and go with their expertise rather.
We always recommend to keep every single details finalised before you start finding a clothing manufacturer for you label. Do let your manufacturer to be your guide!
- BE REALISTIC ON TIMELINE : Clothing manufacturing is a multi-skill, multi-hand, multi-process work which is done by humans. Do not judge a manufacturer if you get shorter timeline or do not start asking discount or refund if there is a delay in delivery or the given time-line is not fulfilled. Rather speak to your manufacturer and try to understand the timeline required for your order - be it sampling or production. If your design is complicated or it requires more than usual steps in manufacturing to meet your quality standard, then rushing for quick delivery may hamper the quality. Hence give due time for your collection to be made.
Better discuss the timeline prior to order delivery date with your manufacturer and expect few days sooner or later from the given date.
- WEEKLY FOLLOW UP. NOT DAILY : Make a weekly follow up about the work progress. In fact the good is that you make a follow up in 10 days or ask the frequency of follow up with your clothing manufacturer.
You can imagine the situation - you’re managing 100 clients with some thousand unique work and all are asking daily update with picture and skype or whatsapp video call or phone call. This can be just annoying and the person who on ground is loaded around machines, struggling with suppliers and workers to make sure that everything is just perfect.
The best way is that, you ask your manufacture for the frequency of update you should expect. If you're not comfortable with the given frequency, you can change it and once agreed then just stick with it. Manufacturers usually prefer staying close to their tailors and machines rather than their computers and over phone. Avoid ruffling their feathers with daily interruptions, and instead digitally follow up with them every other week. Daily follow up does not work.
- SCHEDULE PHOTOSHOOT WITHOUT HAVING PRODUCT IN HAND : Do not schedule photoshoot or press conference or any such activity without having your samples in hand. Sometime you schedule such activity after taking words from your clothing manufacturer about the possible arrival date of sample. But due to some reason, you do not receive the sample. There are countless reasons such as :
A. Courier was not picked on time
B. Courier got stuck due to no-one found at destination
C. Courier got stuck in custom and some duty incurred or additional document is asked
D. Sample was not ready due to some reasons such as - last minute problem got detected in QC, or some problem came in fabric dyeing or printing and so on.
E. Sample did not get completed due to respective tailor or labour got ill.
F. Sample was ready but courier was not scheduled because invoice or other relevant paper was not ready picked by the coureir company or tthey picked the paper but did not attach to the packet or paper missed during transit. (recently this happened with UPS which does manual paper works unlike DHL)
G. Payment is due from your side.
Hence you can understand there could be endless reason behind not arriving your sample in hand as you were expecting. It is not necessary that manufacturer is always responsible. There are the chances that courier company or custom or some unforeseen problem came. Please understand the reason and avoid fighting for such reasons or situation. Rather discuss with your manufacturer and understand the reason and always schedule the activities only once your samples are reached in hand.
- GOOD GESTURE YIELDS GREAT RESULTS : Maintain a professional courtesy all the time. You should respect their job, and must be kind so that they get motivated. If your manufacturer did a great job, thank them. In the rush of designing and selling your clothing, it’s important not to forget those artisans who actually made it for you.
|Posted by Billoomi Fashion India on March 24, 2019 at 6:20 AM||comments (6)|
The most beneficial part about small batch clothing is that one can test with many different styles / models and see which design is sold well. At next step one can then narrow down and respond to your customers by producing with a deeper offering and selection of products. The other great thing about clothing manufacturers for small orders is that you reduce wastage. Seeing the benefits not only start up clothing labels but also big fashion brands also look for list of small batch manufacturers for their test run samples at a time.
With the rise of ecommerce marketplaces and customer buying habits, there is a boom in start up clothing brands carrying very unique idea and amazing designs. But finding best clothing manufacturers for small businesses is not very easy. There are no more options for small production clothing manufacturers of your dream collection at the quantity you need. The most common things people do is that, they search clothing manufacturers for small orders near me in search engines and make their decision without having basic preparation.
Searching small batch clothing manufacturers near me may not be a good way to go ahead. Knowing how much production you should start off with can be complicated. Starting small or producing a large run each have their own benefits as well as limitations, but which one is right for your brand and what you should look for clothing manufacturers for small businesses? Besides that, whether small quantity clothing manufacturer usa is good for you or small quantity clothing manufacturer china or clothing manufacturer small quantity portugal for that matter? Well, its not about finding small batch manufacturers near me but it also encompasses to find overseas clothing manufacturers for small quantities. All it means, if you’re in USA then small batch clothing manufacturers nyc is more important or small quantity clothing manufacturer?
KNOW THE TERM SMALL BATCH PRODUCTION
Small batch production is a term used to describe a small production run, typically 25 units or lesser in a design or color. That’s important to understand specially because the term “low minimum” or “small batch” can mean different things to different clothing manufacturer or clothing manufacturers china small quantities. Many clothing manufacturers uk for small businesses has one minimums but clothing manufacturers for small orders usa has different minimums. You can see the minimums various countries to countries while you want clothing manufacturer low minimum order.
BASIC PREPARATION BEFORE YOU START LOOKING FOR SMALL ORDER CLOTHING MANUFACTURERS :
Styles and Options – A style is a single item of clothing like a jacket or a skirt. An option or colorway is the wash, color, or finish of a style. For example: one womens clothing dress in blue, white, and black would be one style with three options/colorways. Clothing manufacturers small orders will often quote pricing per style per color(way).
SIZE AND MEASUREMENT – Size chart and measurement are two things. Size chart is basically the sizes in which your label will sell the outfits whereas the measurement is pertaining to each size. You need to lock both things before start your conversation with small scale clothing manufacturers.
Your Exact Quantity Requirement – Minimum Order Quantity – This is the minimum quantity of each style each color and each size that your clothing manufacturer will manufactured. Billoomi Fashion India as small order clothing manufacturers india accepts as low as 25 pcs per style (mix sizes) unless you want any custom print on the base fabric. Clothing manufacturer small quantity sets their minimums varying from 50 pcs to 100 units per style.
Embellishment – This is about the printing or embroidery or smoking or any hand work related to your design. You need to specify the precise size of your artwork and have clear idea about the printing method, embroidery or smocking. Always remember that each type of embellishment has its own limitation. If you’re not well aware about, please discuss with your low minimum clothing manufacturer.
Sourcing – Be it sourcing of trims or fabric. You must discuss about the sourcing capability with your clothing manufacturers low minimum order. Sourcing is a term used for the procurement of various resources. This includes fabric, trims, printing, embroidery, and more.
Private Labeling : This about developing your custom label and tags. For smaller quantity, developing of custom label and tag become very costly affair. Private Label Clothing Manufacturers usually recommends to go for this at production stage only; not for sampling.
Finding small batch apparel manufacturing factory with low minimum quantities can be very hectic, but never be afraid to ask small business clothing manufacturers what their minimums and capabilities are. Low quantity clothing manufacturer is something can’t be everyone. Every other factory is not small batch clothing manufacturers.
A lot of the time, small batch clothing manufacturers can list minimums and capabilities right on their website, so be sure to check that out before approaching them. Be clear that a plus size womens clothing manufacturer or a all size womens clothing manufacturer or kids clothing manufacturer can be or can not be small moq clothing manufacturers.
The content is compiled based on various resources and inputs. If you have any query on the subject of Small Batch Clothing Manufacturing or Private Label Clothing Manufacturing, please explore www.billoomifashion.com or contact. The expert team of Billoomi Fashion would be glad to answer your queries.
|Posted by Billoomi Fashion India on December 19, 2017 at 4:20 PM|
“Can you please send us your tech pack?” - This is the probably very first question being a private label clothing manufacturer, we use to ask once we start the conversation with a new client. And in some 60% of the cases our clients do not have their tech pack and/or found the client is not aware about. After 10 years of working experience as a full service clothing manufacturer and serving some thousands of customers and producing their millions of styles in women clothing, kids clothing and mens clothing, we write this post. We aim to empower you with right information so that you can make better decisions for your private label clothing line and choose right way.
01. What is a tech pack?
Tech Pack is basically the short form of “Technical Package” which contains a complete product map that needs to be created. It is the information sheet that helps the manufacturer to turn your concept design into a practical piece of garment. It directs your garment manufacturer what elements need to be included and where, the type, quality and dimensions of the fabric and other elements. A tech pack becomes a de facto contract between you and your manufacturer. Seeing the importance, we can say that its the “bible” of your garment. It is the grammar of your concept. If your manufacturer stuck at any point during the making, they refer to your tech pack and do what you originally tell them. Ideally a designer should include all crucial aspect of your design which are - drawing identifying pleat, ruffles, shoulder type, neckline type, fall type etc, measurements, materials, colors, trim, hardware, grading, labels, tags, etc.
Tech Pack is the primary communication tool between the fashion designer and the clothing manufacturing factory, so that the factory can correctly produce the garment accordingly to the design details given in the tech pack. Since tech pack includes very detailed information on each of the components that make up each garment style so that there are minimal errors made on the part of the manufacturer who is making the product line. If a tech pack is executed properly, it should leave no room for interpretation of the correct way to make a product and will serve as a pseudo "manual" for executing each product as it is intended. It is often said “The more detailed a tech pack is, the less room there is for error.” Tech pack is very important but not a mandatory thing if you’re clear with your concept. It solves many problems and helps at both designer as well as factory end but at the same there is no guarantee that no mistake will occur. Several manufacturing factory straightaway say NO if you do not have your tech pack in place. Or else the factory will charge you unnecessary amount in the name of making of tech pack.
02. What all information should be included in a tech pack?
- Measurement: Precise measurement on each section of the garment such as - total length, chest, sleeve length, shoulder, neck drop, neck width, sleeve hem, waist, bottom etc.
- Technical sketches of the garment: This includes front, back and side sketches (if design details are specifically placed on either side of the garment), pointing out all the details of the design of each garment. Some examples of design details are stitching (for example: type of stitching, number of rows of stitching, stitching placement) and trim detail (for example: button type, number of buttons, button placement).
- Construction details: Construction details are indicated with an arrow or line directly on the technical sketch to point out pertinent construction details that are placed on different parts of the garment. Construction details can include how seams are joined together, hem finishing, specialty stitching, like topstitching, label placement and more.
- Creative Artwork: This is for prints, patterns, smocking and embroideries
- Fabrics, trims, materials: Actual samples of each, as well as important information about each item, including supplier/vendor information and placement on the garment
- Colorways and color usage, as well as color listings, most often represented by Pantone colors
- Label and Tag: Artwork of main label, hangtags: Type, details, placement, washing instruction etc
- Packaging: Instruction on how each garment should be packaged and the type of packaging that should be used if the factory is providing packaging services
- Any other item details that make up the product.
03. Do I need to have tech pack for every garment in my collection?
Undoubtedly yes! You should be having the tech pack for every style in the collection. If the same style is being duplicated in, for example, two different colorways, then a tech pack needs to be created once for the style with the different colorways listed separately on the same tech pack. This way the factory will know that the same style has to be created in the two colorways that are listed.
04. Why tech pack is a necessary thing?
If you have a tech pack in place, there is a higher chances that your garment will be made correctly. Factory usually use your tech pack as a guide while making your garment and take the reference during every stage of manufacturing process. In absence of tech pack, factory needs to work hard to get the desired outcome. If there is a tech pack, it eliminates 4-5 steps but in absence of tech pack, at factory level several rounds of pattern making and internal sampling take place which waste the time and resources.
05. Does Tech pack guarantee for error-free outcome of my concept design?
Billoomi Fashion, we do not discourage our clients if they do not have tech pack. In fact there is a good cost of making tech pack and start up clothing brands or small growing clothing labels who is seeking small batch clothing manufacturer; at times may not able to bear the cost of making tech pack for each garment they plan to get produced. Hence Billoomi Fashion welcomes all those clients too who do not have tech pack but having clear concept of their upcoming line. 0
6. What to do in absence of tech pack?
If you do not have tech pack, just do not worry! All you need to tell us about your requirement details and you can do this as follows in absence of tech pack:
- Google image - Search the right google image which you think is near to your concept design. Take the paper print out and write all the changes you want on it. Send it through email. Any additional comment such as quantity, measurement and embellishment details can be provided while you compose the email.
- If you have a physical sample and your new design is near to that, again take the paper print and describe the comment in writing on it. And send us through email.
- In case you’re not finding right image and physical sample is also not available, just do a rough drawing on a piece of paper. Describe your comment in writing over`it and send across the email.
Billoomi Fashion is having great pool of talented fashion designers and pattern makers having sound experience of working on endless designs. Our core team is experienced enough to understand your rough input and see the bigger picture of your concept. We do the feasibility study of your given inputs and discuss with you in case anything is missing. Basically we need some mandatory set of information to begin the manufacturing and that can be provided in above mentioned three ways as well. Hence do not worry if you do not have tech pack. Or you do not know much about this. If you’re clear with your concept, just draw it on paper, write all what you want to feed to your manufacturer so that it can be understood and after manufacturing both you and manufacturer stays on same page. Best wishes!! ______________________________________________________________
Billoomi Fashion is 9001:2015 certified India's top rated private label clothing manufacturer and exporter of all kinds of woven and knitted garment for men, women and kids. Being a full service clothing factory of India, we typically start with your concept design and ends with door-step delivery. Be it design process, pattern making, grading and marking, sourcing of fabrics and trims, custom label and tag development, sampling, embroidery (computer and hand), printing (discharge, pigment, screen, digital, block printing etc), smocking, sequins and beads work, sublimation, bringing washing effects on denim - Today, we're equipped to welcome any volume, any type of clothing manufacturing requirements of our clients. To know more, kindly explore :www.billoomifashion.com
|Posted by Billoomi Fashion India on August 8, 2017 at 7:10 PM|
Before you proceed for the final production of your collection, it requires several type of sampling during the entire clothing manufacturing process. Sampling is very important stage for both the brand owner (buyer / clients) as well as clothing manufacturing factory. At buyer ends, it helps to physically examine the overall quality whereas at factory end it helps to assess the manufacturing feasibility, cost estimation and take the candid comments from the client / buyers.
Size set sample
Salesman samples (SMS)
Pre-Production Samples (PPS)
Top overproduction sample (TOP)
If you’re at a beginning stage of your clothing business where you’re hunting for Small Batch Clothing Manufacturers, you might think it as tough task to get this all 8 kind of sampling. But please remember that this is just for your understanding and may not require to go through all 8 kinds of samples. To make it simple, let’s understand the meaning of each type of sample and its importance:
Prototype sample: The very first sample which is made after making the pattern, it is called prototype sample. This is the very first sample after the first hand details are received from the buyer related to the custom design and specification. In such sample, usually actual fabric and colors are not used. The purpose to make this sample is to see the overall look of style / model. Due to the purpose and nature of such sample, this does not require buttoning and quite a few other things which is not primary to see while a designer / buyer imaging or aspire to see the overall look of a style.
Fit sample: As the name itself explains, the objective of fit sample is to check the measurement given by the client. This is not necessary to use actual fabric and color for this sample.
Photoshoot samples: Lot of brands use to ask for photoshoot sample so that they can shoot the garment with a model and show to their customers / retailers with objective of pre-booking. In this sample, it is always recommended to use actual color, fabric, final measurement, finish, fitting and trims.
Salesman samples (SMS): This is required when a buyer needs to take the feedback from their retailer / focus group customer, test the market etc. Sales team of the clothing label use to enhance their sales and create a buzz about the upcoming collection using Salesman Samples. The quantity of such sample is not defined as it varies based on number of market / retailers and season sales ratio of the label. It may be 5 pcs per style to 10 pcs per style.
Size set sample: Most of the above samples are made in one size per style. Usually one size in which sample is made got approved but other sizes remains unapproved. Hence Size Set Samples come in process. Once production order is placed (specially if you're working for Kids Garment Manufacturer as under kids the size range may begin from new born to 10 years), the manufacturer use to send one sample in each size so that designer / label owner can check the fitment for each size.
Pre-Production Samples (PPS): Pre-Production Samples are made before final production begins. This essentially meet all the comments made on previous samples and is made out of actual color, fabric, desired finish and style detailing. This is also a kind of promise how the final production is going to be. PPS is the last way to do any modification / improvisation in order. Once PPS is approved, manufacturer goes blind with the order detailing and proceed for the final quantity of production.
Top overproduction sample (TOP): In the middle of a production order, few samples are picked and sent to the buyer / clothing label owner with objective to check the sewing quality, measurement, finish etc. This may be unfinished samples as well. These samples are just a kind of token how work is going on and what is going to be made.
Shipment sample: This is an old practice where buyers used to ask to send one sample out of finished and packed consignment. In the era of information technology and cost cutting, now a days a video clip or images do this work. However, this has own purpose where shipment sample give the glimpse what buyer is going to receive after final inspection, folding, tagging, bagging, labeling and packaging.
It is not mandatory that each of production order will go through all 8 rounds of sampling. There’re quite a few aspects to consider before a manufacturer or the private label clothing owner decides which kind of sample is required for given production order. It depends on the situation, style detailing, timeline, feasibility, cost etc whether and which sample to be made. The purpose is to have well informed and wise decision before moving for the bulk production by both the clothing manufacturer.
|Posted by Billoomi Fashion India on March 21, 2016 at 2:45 PM||comments (4)|
Being a private label clothing manufacturer and exporter, Billoomi Fashion deals with several fashion designers and clothing label owners. We have closely observed that since years Pantone has been undisputed leader in color guide for most of our clients. The moment it comes to choose color for a clothing line Billoomi Fashion effectively meet the desired color chosen by its clients., be it children clothing or kids clothing, women wear / women clothing, men's wear multi color t-shirt manufacturing; it requires only one reference - Pantone Color Code. Rest Billoomi Fashion efficiently matches the color asked for through dyeing process. Pantone has greatly recognized as color standard company and garment industry has been one of the biggest customers so far.
The History of Pantone
Founded in the 1950s, Pantone originally manufactured color cards for cosmetic companies. Lawrence Herbert, a young chemist, saw that the company’s process could solve a more widespread problem: the lack of color standardization. There was no language for communicating about and reproducing colors. There was no consistency, which caused a large amount of rework and reprinting in the graphics industry.
Consider this: Would National Geographic’s iconic yellow border have become so memorable if February’s edition looked more chartreuse while April’s border was tinted a shade of mustard?
Seeing the opportunity, Herbert bought the company in 1962 and forwent medical school to focus on creating a color system now known as the Pantone Matching System (PMS), which began as 10 standardized colors and today consists of more than 10,000.
These colors chips, printed in the recognizable fan book format, give designers and printers the tools to communicate about something color -- something most people perceive differently. Pantone created a common language whereby designers, artists, printers, and clients could definitively choose Pantone 212 C, not 213 C or 205 C, and then printers would know how much of 14 different pigments they should add to create that exact color.
But the brand didn't stop at creating new combinations of yellow, blue, purple, red, etc. Pantone recently created color standards for the fashion and interiors industry, has a consultancy practice whereby its works with brands, produces color trend forecasting guides, and has launched itself as a lifestyle brand -- owning a Pantone-inspired product is just another way for a person to show her appreciation of good design.
How Pantone Branded Color
Pantone's emergence as the most well-known color standards company -- and yes, there are competitors -- is partly due to its longevity in the industry. But it's also because of the brand's smart marketing plays that Pantone has come to be about more than the science of creating and matching colors. The brand employs color psychologists and color economists who explain the feelings the colors should evoke, not just their chemical makeup.
Leatrice Eiseman, the executive director of the Pantone Color Institute, gave a statement to the New York Times in 2007 on that year's selection: “Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”
This year's selection was released with this statement: "As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace."
It continues: "In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design."
This yearly marketing event is not just about the company showing off its ability to forecast trends in color selection, but also about its ability to understand how societal changes are influencing our visual preferences. While this may seem like a leap, it has played well with the media and partners such as photo-editing app Aviary, which release Rose Quartz- and Serenity-colored filters when the selection was announced.
But beyond this yearly event, Pantone has found unique and memorable ways to solidify its relationship with designers and garner the adoration of those outside of its target market with licensing deals and quirky products. Here are 10 other interesting examples of marketing from the master of color:
Click here if willing to read more?
|Posted by Billoomi Fashion India on August 29, 2015 at 7:25 PM||comments (3)|
E-Commerce which means business transaction through internet, nowadays become the boon for startups and small and medium entrepreneurs both at international as well as local level. Not to surprise, clothing has been one of the most sold categories. That is the reason, most of the private label clothing line starts with online platform in most of the cases. But not every clothing label achieve the success level. Here we will have a look at the important tips which makes or breaks a clothing line success or failure in cyber space.
There are 7 important points which must be taken care of while you decide to take your private label clothing business online and start your online sale -
#1 Selection of right technology platform -
These days you have may option when it comes to choose the technology platform for shopping carts or ecommerce and all of them claim to be easy to manage. However in reality, most business owners wind up hiring a web designer or web developer to help them in creation and deployment.
However before going into the selection of an ecommerce platform, you need to understand two major elements - one, SAAS (software as a solution) and second is Self Hosted Platforms. The basic different is that, under SAAS you get a pre-programmed and design platform which gives you fairly good option to customization as well. You do not need to take the pain of User Interface design or software development. But in other one, you have complete freedom to do almost every kind of design and development.
If you are a startup and new to the online medium, you should go with SAAS option until your business is fully grown and you can afford a complete team of web designer(s).
Under SAAS there are so many options available such as - Shopify, Volusion, BigCommerce etc. However Shopify has made its leadership position by virtu of cost effectiveness and User Interface. Hence, if it is your first ecommerce site, you should try Shopify first and roll out your clothing label business without headaches and hassle.
#2 Understand your target audience -
A deep understanding of your target audience plays a pivotal role. The buying behaviour, media consumption habits and market insight required to be gathered. For example, if you have developed your ecommerce website which is well designed but you have not integrated your site with e-retailers like Amazon or eBay then you may not get good mileage as customers do not show confidence in a standalone website. Additionally you get a good pool of your customers while you ride with e-retailers. Hence understanding the value proposition of your target audience you will have to operate your ecommerce presence.
#3 Which one is right channel partner -
Other than having very own ecommerce enabled website, it is also recommended to make your presence at online retailers such as Amazon and eBay. For your ready reference we give you a comprehensive list here. However you should do some research which retailer is good or bad for your clothing line. Certainly not all is relevant and practically it is not possible to make your presence everywhere. Hence advisable to go with leading one under your category. Start with two at least so that you can compare the performance.
#4 It's not once set, all done! -
Being ecommerce enabled is not the end; but its the beginning. It needs consistent vigilance over the order you receive, items displayed, reviews, customer care response, user experience, display of sold items, stock of items, payment method and billing, dispatch and delivery etc. Hence it is not good that once you uploaded your clothing details and you expect good business. Actually you will have to sustain the process which takes almost 3 to 6 months of time to shape up your presence.
#5 Budget to boost up -
You should allocate some budget for promotion of displayed item through digital media channels such as - mailers, newsletters, social media and search engine marketing. Promotion of your online store is very crucial as the way you choose your audience. The best is that, you choose at least 3 medium and sustain your advert for at least 2 weeks of time. Check the response of traffic you receive and their behaviour; and accordingly you can do the modification in your digital marketing. It's wise to spend little and taste the water and gradually grow rather infusing all your money at once!
#6 Go social -
It is needless to talk about the importance of social media here. In fact it is the game changer! Again, going social is not just about having a page on facebook or crate a twitter handle. It's about sensetize your presence and target the objective to establish a conversation with your audience. Do not show your clothing label involve in the direct sale and that's the sole objective behind making the presence on social media. Rather create an emotional appeal around your clothing label. Talk about your story, customer feedback and testimonial, the mission and people behind your label, the process and most importantly your concern with your audience. Avoid putting frequent sale information, impulsive post seeming forcing people to buy and sheer sale oriented.
The best that, you limit your presence at maximum of 2 to 3 social media platform but be sure its managed well. Study how your competitors are doing but do not copy them. Get inspiration and learn from their mistakes!
#7 It's a different game -
Here, you need to understand the motivation factor behind a customer buys from online retailers or an ecommerce website. Why do you think your customers can not go to super market or conventional method of sale instead of online? And the answer is - perception!
All it means that, you have to create a perception; understanding the benefits of the category and situation in which a customer choose online medium. Here there are two important points - creative / images / visual presence of your clothing label and perceptual presence of the price! Which means you have to ensure play well with the images of your item supported by a strong discount policy.
The content is developed by the Think Tank Team of Billoomi Fashion, India
Image(s) are just for representation
|Posted by Billoomi Fashion India on August 15, 2015 at 6:30 PM||comments (2)|
Everyday hundred and thousands of new clothing line starts. But all of them do not remain in run. Alike any business, there is no short-cut of success in clothing business. However, there are best practices and pieces of advise following which one can achieve new height of success in this business. Apparel business is very competitive. It requires lot of patience, perseverance and strategic approach to make a clothing label success. Here we share few points with the best of experience and hope it will be the success mantra for your line regardless the geography you operate in.
#01. Lack of Marketing and Promotion
Clothing business is like a show business. You have to create an aura behind your label. You need to create an emotional appeal around your clothing line. And that will happen only if you do good marketing and promotion. As many will tell you, good marketing and promotion can sell anything. If you have a clothing line and want to succeed be sure you have a budget to get product placement as well as have a budget for advertisements and promotion services. If you have the funding, try to sponsor events that cater to your clothing line′s target audience. Increase visibility of your clothing line name and logo. Popular celebrity endorsements do help brands sell better, especially overseas. Take advantage of legitimate situations, which give a chance to relate your clothing to a celebrity of any nature. Within the realm of marketing and promotion, press is included. Your clothing line can be grow faster than others simply by having an active press release / public relations team working with your clothing line. I once read that one press release per week for one quarter (3 months) is a proper start for a business in general. You need to actively pursue relationships with fashion, sneaker, and other trendy web sites and blogs that can help establish your clothing line and increase to your web site. Create social media pages for your label and remain active. At least one post daily is mandetory.
#02. Differentiate Or Die
Your label has to be distinctive. It should carry some story, appeal and persuasion. It should be taken as ‘just another label’ in the market. And how will you make all this? Through creativity, brand communication message and legendary customer services. A clothing line designer should be creative, keen to the target audience, and not afraid to try something new. If you want to create a knock-off clothing line, honestly you do not need to learn how to create a clothing line, you just need to build ties to stores that will sell the ′junk′ you are putting out.
#03. Absence of Virtual Infrastructure
Your presence in cyber space is your virtual infrastructure. This is the most common mistake of clothing lines is not having the proper web presence. A new clothing line must have a web site to be successful today. It does not matter who is backing the clothing line, how much money is behind a clothing line, or how hot the clothing line is. A clothing line without a web site today is missing out on all the advantages of controlling the attention of their target audience. The youth of the information era, or current day society, are always browsing things on-line and a good SEO plan and web site layout can help you pick up store accounts and direct consumers for no-hassle clothing sales. Content on your clothing label′s web site will help with the viral spread of your brand. Utilize free, self-publishing sites such as YouTube, Twitter, https://www.facebook.com/billoomifashion" target="_blank">FaceBook, Google+, and others that can raise your clothing line′s visibility. Viral spread content is an easy, free, yet great way to market your clothing line.
#04. Not Choosing Right Clothing Manufacturer
Offshore clothing manufacturer may seem like a good option, but it is not that easy to find the right one for your Private Label Clothing. If you don’t have buying power don’t expect special treatment. They see a thousand of you every day. However, there are a ton of great independent manufacturers out there you can source from; but it takes time to find them. Get to know the operation before engaging in any transaction. Always try to find someone at the other end that is trustworthy and working on your behalf.
It’s worthwhile to mention - Billoomi Fashion is India’s leading private label clothing manufacturer and carrying rich history of working with many start-up as well as established clothing labels. The company is a full service unit which works right from scratch to pattern making to sourcing to sample development to production of your designs to door-step delivery across the globe. For more information, please explore: www.billoomifashion.com
#05. Not Learning From Mistakes
Mistakes are inevitable! The best is that you learn from mistakes. And not repeating the same mistakes again and again. Alike in every business, you need to keep your eyes and ear open. Taking feedback, testimonials and user experience in scheduled manner can give you a great insight which is mandatory for in fact every business. The internet has done great things for business and connected us globally. It has also given people a keyboard to hide behind. As your brand grows you will almost certainly end up dealing with people criticizing your vision, an upset customer defaming you online or general trolls looking for a reaction. It can feel horrible when someone tries to attack something you have worked so hard on but you need to develop thick skin and brush it off. Don’t let someone who is upset in their own life and had the time of day to get online and anonymously attack you get you down or make you give up on your goals. Hence the best is, you remain calm in all situation and learn from every mistakes / feedback and not only taking lessons but also keep improving your strategy and approach.
Last but not least, How to start a clothing line is not an easy question to answer but with above points, it will help you and your clothing label to grow.
|Posted by Billoomi Fashion India on December 8, 2014 at 12:35 PM||comments (1)|
|Posted by Billoomi Fashion India on August 28, 2014 at 6:15 PM||comments (1)|
A skirt is a tube- or cone-shaped garment that hangs from the waist and covers all or part of the legs.
In the western world, skirts are considered women's clothing. However, there are exceptions. The kilt is a traditional men's garment in Scotland and Ireland, and some fashion designers, such as Jean-Paul Gaultier, have shown men's skirts.
At its simplest, a skirt can be a draped garment made out of a single piece of material (such as pareos), but most skirts are fitted to the body at the waist and fuller below, with the fullness introduced by means of dart, gores, pleats, or panels. Modern skirts are usually made of light to mid-weight fabrics, such as denim, jersey, worsted, or poplin. Skirts of thin or clingy fabrics are often worn with slips to make the material of the skirt drape better and for modesty.