|Posted by Billoomi Fashion India on March 21, 2016 at 2:45 PM||comments (0)|
Being a private label clothing manufacturer and exporter, Billoomi Fashion deals with several fashion designers and clothing label owners. We have closely observed that since years Pantone has been undisputed leader in color guide for most of our clients. The moment it comes to choose color for a clothing line Billoomi Fashion effectively meet the desired color chosen by its clients., be it children clothing or kids clothing, women wear / women clothing, men's wear multi color t-shirt manufacturing; it requires only one reference - Pantone Color Code. Rest Billoomi Fashion efficiently matches the color asked for through dyeing process. Pantone has greatly recognized as color standard company and garment industry has been one of the biggest customers so far.
The History of Pantone
Founded in the 1950s, Pantone originally manufactured color cards for cosmetic companies. Lawrence Herbert, a young chemist, saw that the company’s process could solve a more widespread problem: the lack of color standardization. There was no language for communicating about and reproducing colors. There was no consistency, which caused a large amount of rework and reprinting in the graphics industry.
Consider this: Would National Geographic’s iconic yellow border have become so memorable if February’s edition looked more chartreuse while April’s border was tinted a shade of mustard?
Seeing the opportunity, Herbert bought the company in 1962 and forwent medical school to focus on creating a color system now known as the Pantone Matching System (PMS), which began as 10 standardized colors and today consists of more than 10,000.
These colors chips, printed in the recognizable fan book format, give designers and printers the tools to communicate about something color -- something most people perceive differently. Pantone created a common language whereby designers, artists, printers, and clients could definitively choose Pantone 212 C, not 213 C or 205 C, and then printers would know how much of 14 different pigments they should add to create that exact color.
But the brand didn't stop at creating new combinations of yellow, blue, purple, red, etc. Pantone recently created color standards for the fashion and interiors industry, has a consultancy practice whereby its works with brands, produces color trend forecasting guides, and has launched itself as a lifestyle brand -- owning a Pantone-inspired product is just another way for a person to show her appreciation of good design.
How Pantone Branded Color
Pantone's emergence as the most well-known color standards company -- and yes, there are competitors -- is partly due to its longevity in the industry. But it's also because of the brand's smart marketing plays that Pantone has come to be about more than the science of creating and matching colors. The brand employs color psychologists and color economists who explain the feelings the colors should evoke, not just their chemical makeup.
Leatrice Eiseman, the executive director of the Pantone Color Institute, gave a statement to the New York Times in 2007 on that year's selection: “Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”
This year's selection was released with this statement: "As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace."
It continues: "In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design."
This yearly marketing event is not just about the company showing off its ability to forecast trends in color selection, but also about its ability to understand how societal changes are influencing our visual preferences. While this may seem like a leap, it has played well with the media and partners such as photo-editing app Aviary, which release Rose Quartz- and Serenity-colored filters when the selection was announced.
But beyond this yearly event, Pantone has found unique and memorable ways to solidify its relationship with designers and garner the adoration of those outside of its target market with licensing deals and quirky products. Here are 10 other interesting examples of marketing from the master of color:
Click here if willing to read more?
|Posted by Billoomi Fashion India on August 29, 2015 at 7:25 PM||comments (0)|
E-Commerce which means business transaction through internet, nowadays become the boon for startups and small and medium entrepreneurs both at international as well as local level. Not to surprise, clothing has been one of the most sold categories. That is the reason, most of the private label clothing line starts with online platform in most of the cases. But not every clothing label achieve the success level. Here we will have a look at the important tips which makes or breaks a clothing line success or failure in cyber space.
There are 7 important points which must be taken care of while you decide to take your private label clothing business online and start your online sale -
#1 Selection of right technology platform -
These days you have may option when it comes to choose the technology platform for shopping carts or ecommerce and all of them claim to be easy to manage. However in reality, most business owners wind up hiring a web designer or web developer to help them in creation and deployment.
However before going into the selection of an ecommerce platform, you need to understand two major elements - one, SAAS (software as a solution) and second is Self Hosted Platforms. The basic different is that, under SAAS you get a pre-programmed and design platform which gives you fairly good option to customization as well. You do not need to take the pain of User Interface design or software development. But in other one, you have complete freedom to do almost every kind of design and development.
If you are a startup and new to the online medium, you should go with SAAS option until your business is fully grown and you can afford a complete team of web designer(s).
Under SAAS there are so many options available such as - Shopify, Volusion, BigCommerce etc. However Shopify has made its leadership position by virtu of cost effectiveness and User Interface. Hence, if it is your first ecommerce site, you should try Shopify first and roll out your clothing label business without headaches and hassle.
#2 Understand your target audience -
A deep understanding of your target audience plays a pivotal role. The buying behaviour, media consumption habits and market insight required to be gathered. For example, if you have developed your ecommerce website which is well designed but you have not integrated your site with e-retailers like Amazon or eBay then you may not get good mileage as customers do not show confidence in a standalone website. Additionally you get a good pool of your customers while you ride with e-retailers. Hence understanding the value proposition of your target audience you will have to operate your ecommerce presence.
#3 Which one is right channel partner -
Other than having very own ecommerce enabled website, it is also recommended to make your presence at online retailers such as Amazon and eBay. For your ready reference we give you a comprehensive list here. However you should do some research which retailer is good or bad for your clothing line. Certainly not all is relevant and practically it is not possible to make your presence everywhere. Hence advisable to go with leading one under your category. Start with two at least so that you can compare the performance.
#4 It's not once set, all done! -
Being ecommerce enabled is not the end; but its the beginning. It needs consistent vigilance over the order you receive, items displayed, reviews, customer care response, user experience, display of sold items, stock of items, payment method and billing, dispatch and delivery etc. Hence it is not good that once you uploaded your clothing details and you expect good business. Actually you will have to sustain the process which takes almost 3 to 6 months of time to shape up your presence.
#5 Budget to boost up -
You should allocate some budget for promotion of displayed item through digital media channels such as - mailers, newsletters, social media and search engine marketing. Promotion of your online store is very crucial as the way you choose your audience. The best is that, you choose at least 3 medium and sustain your advert for at least 2 weeks of time. Check the response of traffic you receive and their behaviour; and accordingly you can do the modification in your digital marketing. It's wise to spend little and taste the water and gradually grow rather infusing all your money at once!
#6 Go social -
It is needless to talk about the importance of social media here. In fact it is the game changer! Again, going social is not just about having a page on facebook or crate a twitter handle. It's about sensetize your presence and target the objective to establish a conversation with your audience. Do not show your clothing label involve in the direct sale and that's the sole objective behind making the presence on social media. Rather create an emotional appeal around your clothing label. Talk about your story, customer feedback and testimonial, the mission and people behind your label, the process and most importantly your concern with your audience. Avoid putting frequent sale information, impulsive post seeming forcing people to buy and sheer sale oriented.
The best that, you limit your presence at maximum of 2 to 3 social media platform but be sure its managed well. Study how your competitors are doing but do not copy them. Get inspiration and learn from their mistakes!
#7 It's a different game -
Here, you need to understand the motivation factor behind a customer buys from online retailers or an ecommerce website. Why do you think your customers can not go to super market or conventional method of sale instead of online? And the answer is - perception!
All it means that, you have to create a perception; understanding the benefits of the category and situation in which a customer choose online medium. Here there are two important points - creative / images / visual presence of your clothing label and perceptual presence of the price! Which means you have to ensure play well with the images of your item supported by a strong discount policy.
The content is developed by the Think Tank Team of Billoomi Fashion, India
Image(s) are just for representation
|Posted by Billoomi Fashion India on August 15, 2015 at 6:30 PM||comments (1)|
Everyday hundred and thousands of new clothing line starts. But all of them do not remain in run. Alike any business, there is no short-cut of success in clothing business. However, there are best practices and pieces of advise following which one can achieve new height of success in this business. Apparel business is very competitive. It requires lot of patience, perseverance and strategic approach to make a clothing label success. Here we share few points with the best of experience and hope it will be the success mantra for your line regardless the geography you operate in.
#01. Lack of Marketing and Promotion
Clothing business is like a show business. You have to create an aura behind your label. You need to create an emotional appeal around your clothing line. And that will happen only if you do good marketing and promotion. As many will tell you, good marketing and promotion can sell anything. If you have a clothing line and want to succeed be sure you have a budget to get product placement as well as have a budget for advertisements and promotion services. If you have the funding, try to sponsor events that cater to your clothing line′s target audience. Increase visibility of your clothing line name and logo. Popular celebrity endorsements do help brands sell better, especially overseas. Take advantage of legitimate situations, which give a chance to relate your clothing to a celebrity of any nature. Within the realm of marketing and promotion, press is included. Your clothing line can be grow faster than others simply by having an active press release / public relations team working with your clothing line. I once read that one press release per week for one quarter (3 months) is a proper start for a business in general. You need to actively pursue relationships with fashion, sneaker, and other trendy web sites and blogs that can help establish your clothing line and increase to your web site. Create social media pages for your label and remain active. At least one post daily is mandetory.
#02. Differentiate Or Die
Your label has to be distinctive. It should carry some story, appeal and persuasion. It should be taken as ‘just another label’ in the market. And how will you make all this? Through creativity, brand communication message and legendary customer services. A clothing line designer should be creative, keen to the target audience, and not afraid to try something new. If you want to create a knock-off clothing line, honestly you do not need to learn how to create a clothing line, you just need to build ties to stores that will sell the ′junk′ you are putting out.
#03. Absence of Virtual Infrastructure
Your presence in cyber space is your virtual infrastructure. This is the most common mistake of clothing lines is not having the proper web presence. A new clothing line must have a web site to be successful today. It does not matter who is backing the clothing line, how much money is behind a clothing line, or how hot the clothing line is. A clothing line without a web site today is missing out on all the advantages of controlling the attention of their target audience. The youth of the information era, or current day society, are always browsing things on-line and a good SEO plan and web site layout can help you pick up store accounts and direct consumers for no-hassle clothing sales. Content on your clothing label′s web site will help with the viral spread of your brand. Utilize free, self-publishing sites such as YouTube, Twitter, https://www.facebook.com/billoomifashion" target="_blank">FaceBook, Google+, and others that can raise your clothing line′s visibility. Viral spread content is an easy, free, yet great way to market your clothing line.
#04. Not Choosing Right Clothing Manufacturer
Offshore clothing manufacturer may seem like a good option, but it is not that easy to find the right one for your Private Label Clothing. If you don’t have buying power don’t expect special treatment. They see a thousand of you every day. However, there are a ton of great independent manufacturers out there you can source from; but it takes time to find them. Get to know the operation before engaging in any transaction. Always try to find someone at the other end that is trustworthy and working on your behalf.
It’s worthwhile to mention - Billoomi Fashion is India’s leading private label clothing manufacturer and carrying rich history of working with many start-up as well as established clothing labels. The company is a full service unit which works right from scratch to pattern making to sourcing to sample development to production of your designs to door-step delivery across the globe. For more information, please explore: www.billoomifashion.com
#05. Not Learning From Mistakes
Mistakes are inevitable! The best is that you learn from mistakes. And not repeating the same mistakes again and again. Alike in every business, you need to keep your eyes and ear open. Taking feedback, testimonials and user experience in scheduled manner can give you a great insight which is mandatory for in fact every business. The internet has done great things for business and connected us globally. It has also given people a keyboard to hide behind. As your brand grows you will almost certainly end up dealing with people criticizing your vision, an upset customer defaming you online or general trolls looking for a reaction. It can feel horrible when someone tries to attack something you have worked so hard on but you need to develop thick skin and brush it off. Don’t let someone who is upset in their own life and had the time of day to get online and anonymously attack you get you down or make you give up on your goals. Hence the best is, you remain calm in all situation and learn from every mistakes / feedback and not only taking lessons but also keep improving your strategy and approach.
Last but not least, How to start a clothing line is not an easy question to answer but with above points, it will help you and your clothing label to grow.
|Posted by Billoomi Fashion India on December 8, 2014 at 12:35 PM||comments (0)|
|Posted by Billoomi Fashion India on August 28, 2014 at 6:15 PM||comments (0)|
A skirt is a tube- or cone-shaped garment that hangs from the waist and covers all or part of the legs.
In the western world, skirts are considered women's clothing. However, there are exceptions. The kilt is a traditional men's garment in Scotland and Ireland, and some fashion designers, such as Jean-Paul Gaultier, have shown men's skirts.
At its simplest, a skirt can be a draped garment made out of a single piece of material (such as pareos), but most skirts are fitted to the body at the waist and fuller below, with the fullness introduced by means of dart, gores, pleats, or panels. Modern skirts are usually made of light to mid-weight fabrics, such as denim, jersey, worsted, or poplin. Skirts of thin or clingy fabrics are often worn with slips to make the material of the skirt drape better and for modesty.